Use These 4 Tips to Boost Your Firearms Business
Generate More Sales for Your Firearms Business With These 4 Tactics
How do you differentiate yourself from dozens of other online firearm retailers these days? In short, you have to stand out from the crowd if you want to attract a crowd.
One of the first things to consider is the Second (Amendment, that is). Brands that display depth in their commitment to the right to keep and bear arms in their corporate behavior tend to stand out more than others. Consumers direct higher brand loyalty toward companies with value structures that align with theirs — especially when it comes to supporting the Second Amendment.
Buyers want to feel comfortable shopping in your store, so let customers know about your value structure. An effective way of spreading your messaging and beliefs is to create a blog that highlights hunting, fishing, gear reviews, industry news, and other helpful tidbits. This is a great strategy for showing support and engagement in the outdoor sporting goods space as well as support for gun rights.
By publishing engaging content that’s aligned with your customer base’s values, you showcase your brand’s essence and what it stands for. In our digital world, the obvious challenge here is closing the distance between your company and the end user. Again, you can engage customers by working from a place of values. There are also more nuanced ways to improve your customer experience and maximize sales, including:
1. Prioritizing a smooth, quick checkout procedure. We’ve all experienced inefficient online shopping experiences that frazzled the nerves and ruined our intentions to buy. Many abandoned carts are directly connected to a poor checkout episode, whether it involved wonky purchasing prompts or too many friction points. Alternative financing platforms like Credova’s help streamline the process and give customers an enjoyable buying experience from start to finish.
2. Creating personalized experiences. Going the extra mile for each person that walks through your doors — physical and online — is key in today’s hyperspecific market. Consumers expect to be treated as unique individuals and serviced like the company’s existence depends on it. That treatment can take many forms, including personalized content marketing, special orders when a product is out of stock, and any other action that shows the customer you care. If you go out of your way to make shopping with your brand a pleasurable experience, you’ll likely forge a long-term relationship with buyers.
3. Posting helpful content. Customers need information to make educated shopping decisions, so prioritize content that answers questions and alleviates concerns. Is your blog populated with a variety of helpful topics? Do you have a robust FAQ section on your website that gives detailed responses to common query topics (such as shipping costs and pickup locations)? Eliminating repetitive questions and concerns upfront will decrease cart abandonment rates and could boost sales. In short, keep things as simple as possible.
4. Offering point-of-sale financing. People who buy firearms and outdoor sporting goods buy plenty of other things, too. Put yourself in their shoes and imagine how awesome it must be to see an option on a firearm website to buy now and pay later. For an industry traditionally separated from financial services, this provides a feeling of relief for shoppers. Easing the payment burden with alternative financing translates to a more peaceful and easy transaction overall. What merchant wouldn’t want to give their customers that sense of relief?
Eliminating friction points, stress, and roadblocks throughout the purchasing journey is great, but being able to deliver a sense of excitement, opportunity, and possibility is too valuable to quantify. That’s really where offerings such as personalized content and buy now, pay later options make it fun for consumers to shop. Give the people what they want, and they’ll almost certainly keep coming back for more.